According to strategic plan of the Sobhan Darou Company, Sales and marketing department uses well educated and trained full-time staff. This Department also makes contracts with qualified partners in order to cover whole country from pharmaceutical marketing point of view.
Practitioners' views besides satisfaction amount of the pharmacies, distribution companies and consumers nationwide, related to Sobhan Darou products, are routinely monitored by Med Reps and sales experts to stably provide high quality products and services. All feedbacks, suggested new drugs, any ideas to improve performance of the company and any criticism will be offered to the management system through sales and marketing department, to ultimately take immediate appropriate action
Preparation of scientific articles based on the latest updated resources, printing brochure and related pharmaceutical promotional materials and participating in the professional medical seminars related to the products of the company to introduce new products and have positive discussions with specialist physicians and pharmacists over the country are some of major activities of marketing personnel of Sobhan Darou Company.
Launching pharmaceutical customer relationship management systems (CRM) using strong software to handle it, could be a characteristics of sales and marketing department of Sobhan Darou. Records of all contacts by or with customers as well as planning professional marketing activities and implementation of Marketing Plan for new products will be based on the mentioned specific CRM that is a tool for management of sales and marketing department and other related staff of Sobhan Darou.
Whereas management of the company is eager to cooperate to conduct clinical trials and other medical and pharmaceutical researches, scientific division of the marketing administration is in conjunction with professional medical societies and university professors.
Reports generated from analysis and monitoring on the market and competitors by sales and marketing department are used as decision criteria for Sobhan Darou management. Market research and its scientific analysis are being done by the department staff and the results are prepared for the R&D unit.